You hear from every direction how essential it is to support the growth of a business, but what does marketing even mean? Is it a website? Is it promoting sales and offers? Is it creating a Facebook page? How does ads work? It can be overwhelming parsing through all the different elements. This workshop will show you a simple framework for understanding marketing as it relates to your local business with tactical considerations for each step of The Customer Journey. What is The Customer Journey? The path someone takes to make a purchasing decision. We will also talk about the Zero Moment of Truth, how it transformed consumer purchasing behavior in stores, and what you can do to leverage it.